67 – Video


Video is possibly the most visible and powerful online medium these days, which is why James and Ezra have made it the topic of their latest TAG episode. In a more business-y tone than usual, our hosts talk about the many uses of video, how it works, and some tips from their respective experiences with video.

 

ezra-video

Ezra leveraging the video medium

 

 

In the episode:

01:59 – A more business-y topic
03:05 – The media that’s everywhere
03:36 – What inspired the subject
06:05 – James’s acting background
07:41 – A low-budget approach
09:07 – Authenticity counts
09:35 – When you’re uncomfortable on camera
11:42 – Can you put out great content without video?
12:29 – Video in other business contexts
15:30 – How is it done?
17:13 – Strategy versus technology
19:04 – What James and Ezra are doing well
20:59 – Leveraging a good story
22:25 – On a boat in the Maldives
24:02 – The value of going disconnected
26:59 – Ezra’s upcoming training program
28:30 – Ezra live on Facebook
29:58 – We’d love to hear from you

 

Tweetables:

80 percent of mobile traffic by 2018 will be video consumption. [Click To Tweet]
There’s no place in a business that video isn’t relevant. [Click To Tweet]
Authenticity comes across no matter how high the production quality is. [Click To Tweet]
Understanding the right strategy is more important than technology. [Click To Tweet]

 

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Referred to in the episode: